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Crossing the Chasm Marketing and Selling Disruptive ~ The bible for bringing cuttingedge products to larger marketsnow revised and updated with new insights into the realities of hightech marketing In Crossing the Chasm Geoffrey A Moore shows that in the Technology Adoption Life Cyclewhich begins with innovators and moves to early adopters
Crossing the Chasm Marketing and Selling Disruptive ~ Here is the bestselling guide that created a new game plan for marketing in hightech industries Crossing the Chasm has become the bible for bringing cuttingedge products to progressively larger markets This edition provides new insights into the realities of hightech marketing with special emphasis on the Internet Its essential reading
Crossing the Chasm Wikipedia ~ Crossing the Chasm Marketing and Selling HighTech Products to Mainstream Customers or simply Crossing the Chasm 1991 revised 1999 and 2014 is a marketing book by Geoffrey A Moore that focuses on the specifics of marketing high tech products during the early start up period
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